Seal It or Nail It Roofing crew at work
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Our Story

We used to be on
the other side.

Two brothers. Eight years running an insurance agency before this. We know exactly how a claim gets paid, because we spent nearly a decade working them from the inside.

Before any of this was a roofing company, it was an insurance agency. Two brothers, business partners, eight years of it.

That matters more than it sounds like it does. When you file a claim on your roof, there is a whole process happening on the other side of the phone that most homeowners never see. Adjusters, scopes, line items, depreciation, supplements. Eight years of working inside that process teaches you exactly where a claim gets underpaid and exactly how to push back on it.

How we ended up on roofs

We never set out to be roofers. Our clients pushed us into it, one referral at a time.

When you write somebody's homeowners policy and then a storm takes their roof off, the next question is always the same: who should we call? So we referred them out. For a while that worked fine.

Then the reviews started coming back. Not many, but enough. Our clients were trusting us, we were sending them somewhere, and some of them were not getting taken care of. The day that became clear, we stopped referring anybody.

Which left a problem. Our clients still had damaged roofs. They still needed help. And we had just decided we could not vouch for anyone else to do it.

So we started doing the work ourselves. That was the only way to be sure it got done right.

Then we bet everything on it

After covid, the insurance industry got volatile in a way that was not going to settle down. We looked hard at what we were actually good at and what we actually wanted to do, and it was not writing policies. It was standing on a roof and fixing somebody's problem.

So we sold the agency and went all in on this. No hedge, no side business. Roofing and construction, fair pricing, work we will put our name on.

What our insurance years actually buy you

This is the part that makes us different from the guy who bought a nail gun and a truck last spring.

We know how a claim really gets paid, because we ran claims for the better part of a decade. We know what an adjuster's scope is supposed to include and what quietly gets left off it. We built our own software to fight that fight, document your damage properly, and move the claim through fast instead of letting it sit for six weeks.

The point of all of it is simple: the insurance company pays what your damage is actually worth, and you pay your deductible. Not your deductible plus the four thousand dollars they left out of the scope. That gap is where homeowners get hurt, and closing it is the thing we are genuinely better at than almost anybody else on a roof.

Where that leaves you

You get people who have seen this from both sides. Who will tell you when your roof needs replacing and, just as often, when it does not and sealant will do. Who will not knock on your door the morning after a hailstorm with a contract you are too rattled to read.

Seal it or nail it. We will tell you which one you actually need, and then we will do it right.