Straight talk about roofs.

No fluff, no scare tactics. Just what we actually know from being on roofs and, before that, from working claims from the inside.

A roof is eight layers. Seven of them are invisible from your driveway, which is exactly why they get skipped.

A lot of the roofs coming off in Central Ohio right now did not need to come off yet. Here is how to tell.

The morning after hail, your street fills up with trucks from out of state. Here is what that is actually about.

TPO is built for Phoenix. Our problem is not heat, it is ice. That difference decides your flat roof.